Understand the context in which revenue is created.

Industry & Commercial Models

Affiliate marketing: Definition and Commercial Context

Performance-based promotion in which partners receive agreed compensation for referrals or outcomes.

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Industry & Commercial Models

Business-to-business-to-consumer: Definition and Commercial Context

A model in which a business reaches consumers through another business.

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Industry & Commercial Models

Business-to-business: Definition and Commercial Context

Commercial activity in which organisations sell to other organisations.

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Industry & Commercial Models

Business-to-consumer: Definition and Commercial Context

Commercial activity in which organisations sell to individual consumers.

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Industry & Commercial Models

Channel conflict: Definition and Commercial Context

Competition or misalignment among different routes to market.

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Industry & Commercial Models

Channel strategy: Definition and Commercial Context

The choices governing how an offering reaches customers through direct and indirect routes.

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Industry & Commercial Models

Consulting services: Definition and Commercial Context

Professional advice and analysis intended to improve a client's decisions or operations.

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Industry & Commercial Models

Direct-to-consumer: Definition and Commercial Context

A model in which a brand sells directly to end consumers.

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Industry & Commercial Models

Distribution strategy: Definition and Commercial Context

The design of routes through which products or services reach customers.

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Industry & Commercial Models

Economies of scale: Definition and Commercial Context

Cost advantages achieved as output volume increases.

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