01
Creating demand
Reaching the right market with the right proposition at the right time.
Revenue Growth
Build a more predictable engine for revenue growth.
More activity does not automatically create more revenue.
Revenue Growth brings together strategy, demand generation, sales conversion, customer lifecycle, technology, data and specialist execution around one objective: helping your business create, convert and expand more commercial opportunity.
Build a more predictable growth engine
Demand generationSales conversionCustomer expansionCommercial optimisation
The commercial problem
You don't need more marketing activity. You need more commercial performance.
Most growing B2B companies already do some form of marketing.
They have a website. They post on LinkedIn. They send emails. They may run Google Ads. They attend events. They generate referrals. Sales follows up opportunities.
The problem is not always a lack of activity. The problem is that those activities do not operate as one coordinated commercial system.
Marketing produces leads without enough visibility into what happens next. Sales focuses on immediate opportunities while older leads and customers are forgotten. The website attracts traffic but does not convert enough of it. CRM data exists, but isn't trusted or actively used to improve decisions.
Campaigns run, but lessons are not consistently carried into the next campaign. The database contains years of unrealised value. Customer acquisition becomes more expensive while leadership still struggles to understand which activity is really driving revenue.
Revenue Growth is designed to connect those moving parts around measurable commercial outcomes.
Recognise your business?
Revenue Growth may be appropriate if growth is not yet as consistent or predictable as it should be.
- You need a stronger and more consistent pipeline.
- Too much new business still comes from referrals or personal relationships.
- Marketing activity exists, but its contribution to revenue is difficult to measure.
- Lead volume fluctuates significantly from month to month.
- Your website generates traffic but too few qualified enquiries.
- Paid media works inconsistently or is not integrated with the wider sales process.
- Content is being created without a clear commercial role.
- Salespeople spend too much time generating their own leads.
- Marketing and sales disagree about lead quality.
- Opportunities are lost because follow-up is inconsistent.
- Your CRM contains valuable contacts that are rarely re-engaged.
- Existing customers are not being systematically retained, expanded or reactivated.
- Your growth depends too heavily on one channel.
- Commercial performance is difficult to forecast.
- You know the business is capable of more, but individual tactics are not producing enough momentum.
These are usually not isolated channel problems. They are often the result of demand, conversion and customer development being managed separately.
Growth is a commercial system
Revenue growth is not created by marketing alone.
It is created when the business becomes better at creating, converting, expanding, reactivating and learning from commercial opportunity.
02
Capturing demand
Turning attention into identifiable commercial opportunities.
03
Converting demand
Helping qualified opportunities progress through the buying process.
04
Expanding customer value
Creating stronger retention, advocacy, repeat revenue and expansion.
05
Reactivating existing opportunity
Unlocking value from prospects, customers and relationships already known to the business.
06
Learning and improving
Using commercial data to understand what is working, what is not and what should happen next.
Revenue Growth brings these activities together so that the business is not relying on disconnected campaigns to create growth.
How Boderia drives growth
Commercial priorities become coordinated growth work.
01 Acquire
Create more qualified demand from the markets and buyers the business is best positioned to serve.
Depending on strategy, this may involve:
- Search
- Paid acquisition
- Account-based marketing
- Content
- Social
- Outbound support
- Partnerships
- Events
- Campaigns
- Organic visibility
- Direct response
The objective is not simply more traffic or impressions. It is increased access to the right commercial opportunities.
02 Convert
Improve the percentage of interest that becomes genuine pipeline and revenue.
This can involve:
- Website conversion
- Landing pages
- Calls to action
- Lead capture
- Qualification
- Nurture
- Sales process
- Sales enablement
- Proposal experience
- Follow-up
- CRM workflows
- Pipeline management
Small improvements across multiple conversion points can materially change overall revenue performance.
03 Expand
Growth does not end when a customer buys.
Boderia can help establish stronger customer journeys around:
- Onboarding
- Communication
- Retention
- Customer success
- Upsell
- Cross-sell
- Advocacy
- Referrals
- Reviews
- Renewals
The objective is to increase the commercial value created from the customers the business has already acquired.
04 Reactivate
Most established companies have commercial value sitting unused inside their existing databases.
This may include:
- Old leads
- Past customers
- Dormant accounts
- Unconverted opportunities
- Previous enquiries
- Newsletter subscribers
- Former relationships
Revenue Growth can systematically identify and reactivate those opportunities rather than making new customer acquisition carry the entire burden of growth.
05 Optimise
Commercial performance should improve as the organisation learns.
Boderia continuously reviews:
- Campaign performance
- Channel effectiveness
- Conversion
- Sales progress
- Customer behaviour
- Cost
- Pipeline
- Revenue contribution
- Commercial data
The objective is not perpetual activity. It is better commercial decision-making over time.
Our approach
We don't start with channels.
A traditional agency engagement often begins with a service such as SEO, Google Ads, social media, content, email or website optimisation. Boderia begins with the commercial objective, identifying where growth is constrained and which capabilities are most likely to improve performance.
That may mean significant paid media activity, or it may reveal that the business already generates enough demand but converts too little of it. The strongest near-term opportunity may instead be database reactivation, customer expansion, sales follow-up, website conversion or a combination of several areas.
The program determines the capabilities required. The capabilities do not determine the program.
Priority-led growth
Your growth program is built around priorities.
Revenue Growth is not a fixed bundle of deliverables. The program operates around agreed commercial priorities.
Those priorities may change as performance data improves and the organisation learns more.
An initial priority may be increasing qualified pipeline. Once lead flow improves, the constraint may move to conversion. Once conversion improves, the next opportunity may be retention or customer expansion.
Boderia adapts the program around the commercial system rather than continuing to produce work simply because it appeared in an original list of deliverables.
This is one of the most important differences between a managed revenue program and a conventional agency retainer.
What we may work across
The capabilities follow the commercial priority.
Depending on the organisation and agreed commercial priorities, Revenue Growth may involve work across areas including:
Growth Strategy
Commercial objectives, growth priorities, market focus, channel strategy, campaign planning and resource allocation.
Demand Generation
Paid search, paid social, organic search, content, campaigns, ABM, direct response and other approaches appropriate to the target market.
Website and Conversion
Improving digital journeys, landing pages, calls to action, forms, conversion pathways and commercial messaging.
Content and Authority
Creating content that supports discovery, buyer education, consideration, conversion and commercial credibility rather than publishing for volume alone.
CRM and Pipeline
Improving lead handling, pipeline visibility, opportunity progression, follow-up and sales activity.
Sales Enablement
Supporting sales teams with positioning, content, processes, proposals, nurture and commercial information that improves conversion.
Database Reactivation
Re-engaging existing contacts, dormant opportunities and previous customers where there is genuine commercial potential.
Lifecycle Marketing
Building communication and automation around prospects and customers throughout the commercial lifecycle.
Customer Growth
Strengthening onboarding, retention, advocacy, referrals, expansion and repeat revenue.
Automation
Using workflows and automation to improve speed, consistency and follow-through across marketing and sales.
Commercial Data
Connecting activity to pipeline and revenue so decisions can increasingly be made from evidence.
AI and Commercial Intelligence
Using AI where appropriate to support research, personalisation, analysis, content, workflow and customer interaction.
Three integrated parts of Revenue Growth
Infrastructure, specialist execution and commercial direction.
Revenue Growth brings together three Boderia capabilities.
01
Commercial Platform
The infrastructure.
The Boderia Commercial Platform provides the infrastructure required to support growth activity, customer data, workflows, content, automation, reporting and the wider commercial process.
The objective is not simply to add another software subscription. It is to create a connected environment in which commercial activity can be executed, measured and improved.
02
Revenue Team
The specialist execution capability.
Revenue Growth gives the organisation access to commercial capabilities that would otherwise require multiple internal hires, agencies or contractors.
The exact combination is determined by the agreed growth priorities.
03
Commercial Leadership
The direction and prioritisation.
Growth requires choices. Commercial Leadership provides the senior perspective required to make decisions across the whole growth environment rather than leaving individual specialists or departments to optimise their own activity independently.
Working with your team
Built to work with your existing people.
Revenue Growth is particularly valuable for B2B organisations that already have capable internal people but do not have every specialist capability required to build a modern growth engine.
Your internal team contributes customer knowledge, relationships, market experience and day-to-day context. Boderia contributes the wider infrastructure, specialist capability and commercial leadership required to turn those assets into stronger growth performance.
Your internal team may already include:
- A Marketing Manager
- A Sales Manager
- Several salespeople
- A founder or CEO closely involved in growth
A Marketing Manager should not have to personally master paid media, SEO, content, CRO, CRM, automation, analytics, AI, website management and commercial strategy.
A Sales Manager should not simultaneously have to prospect, manage the team, improve pipeline, develop sales processes, maintain CRM discipline, nurture old opportunities and determine the wider commercial strategy.
Boderia works around those people.
How Revenue Growth works
From commercial priorities to continuous growth.
Revenue Growth follows the same Boderia process used to assess, design, build, embed and govern the commercial environment.
01
Assess
Understand the current commercial environment, growth objectives, market, customers, pipeline, channels, conversion, data and existing capability.
02
Architect
Establish the growth priorities, commercial relationships and capabilities most likely to improve performance, then define the roadmap required to support them.
03
Build
Establish the infrastructure, campaigns, workflows, content, pages, data structures and processes required to support execution.
04
Embed
The Revenue Team executes the agreed priorities alongside the organisation's internal people, establishing the capability required for consistent commercial activity.
05
Govern
Review performance across the parts of the customer journey that matter, then use what the business learns to adjust priorities, improve execution and strengthen the growth system.
Program scope
Revenue Growth is built around agreed commercial priorities.
What is included?
A Revenue Growth engagement typically includes:
- Initial commercial and growth assessment
- Growth priorities and roadmap
- Commercial strategy and direction
- Relevant Boderia Commercial Platform capability
- Revenue Team execution
- Campaign and demand-generation planning
- Conversion improvement
- CRM and lifecycle optimisation where required
- Marketing and sales coordination
- Commercial reporting
- Regular performance review
- Ongoing prioritisation and optimisation
- Commercial leadership appropriate to the program
The precise capabilities deployed depend on the priorities of the organisation.
What is not automatically included?
Revenue Growth is not unlimited access to every Boderia capability.
Unless specifically agreed, it does not automatically include:
- Unlimited website development
- Unlimited bespoke software development
- Unlimited design requests
- Unlimited content production
- Unlimited campaigns
- Unlimited paid media management across every channel
- Full-time embedded personnel
- An outsourced internal sales team
- Unlimited consulting access
- Third-party media spend
- Third-party data costs
- External software licences
- Work outside the agreed commercial priorities
We do not manage the engagement through arbitrary hourly allocations. We manage it through agreed objectives, priorities, responsibilities and operating capacity.
Program fit
Is Revenue Growth the right fit?
Revenue Growth is designed for established B2B organisations with a proven offer and capacity to grow.
Who Revenue Growth is for
Revenue Growth is designed for established B2B organisations that:
- Have a proven product or service.
- Have genuine capacity to grow.
- Have sufficient commercial margin to invest in growth.
- Want a more consistent pipeline.
- Need stronger demand generation, conversion or customer expansion.
- Are prepared to improve marketing and sales together rather than treating them as separate problems.
- Have leadership willing to make commercial decisions based on evidence.
- Are open to changing processes, messaging or systems where necessary.
- Want Boderia to contribute execution as well as strategy.
- Prefer one coordinated growth relationship over managing several disconnected suppliers.
Who it isn't for
Revenue Growth is unlikely to be appropriate if:
- Your business has not yet proven that customers will consistently buy what you offer.
- You need immediate sales but have no capacity to service additional demand.
- Your pricing or margin cannot support sustained customer acquisition.
- Your commercial foundations are significantly broken and require structural work first.
- You only want an isolated marketing service at the lowest possible price.
- You want to dictate activity without considering whether it contributes to the agreed commercial objective.
- You are unwilling to improve sales follow-up, CRM discipline or internal processes.
- You expect marketing alone to fix wider commercial problems.
- You are looking for a short-term campaign rather than a managed growth capability.
Where foundational weaknesses are the primary constraint, Boderia may recommend Revenue Foundations instead.
Foundations or Growth
Revenue Foundations prepares the environment. Revenue Growth improves performance within it.
Revenue Foundations asks
Are the commercial foundations strong enough to support growth?
It focuses more heavily on positioning, process, infrastructure, CRM, customer data, measurement and commercial architecture.
Revenue Growth asks
How do we use those foundations to create more revenue?
It focuses more heavily on demand, pipeline, conversion, customer growth, reactivation, optimisation and ongoing execution.
Some foundational improvements may still happen during Revenue Growth. The distinction is where the primary commercial problem sits.
Growth or Scale
Revenue Growth improves performance. Revenue Scale addresses the wider operating challenge.
Revenue Growth is primarily designed around improving commercial performance.
Revenue Scale goes further. It is designed for organisations where increasing complexity requires a broader commercial operating model across people, systems, technology, data, leadership and governance.
Revenue Growth may involve more pipeline, better conversion, better customer development and stronger marketing and sales performance.
Revenue Scale asks: How do we make the entire commercial environment more predictable, coordinated and scalable?
Where organisational complexity becomes the greater constraint, Boderia may recommend Revenue Scale.
The commercial model
Revenue Growth engagements are scoped from AU$7,500 + GST per month.
The monthly investment reflects the commercial priorities, capability and level of execution required to improve growth performance.
Starting investment
AU$7,500 + GST
per month
This is a starting point for a defined Revenue Growth scope. More complex organisations or programs requiring broader capability and execution will require greater investment.
The final investment depends on factors including:
Commercial scope
- Commercial objectives
- Required capability
- Market complexity
- Channel requirements
- Geographic scope
Delivery environment
- Existing internal resources
- Execution responsibility
- Technology requirements
- Content requirements
- Data requirements
Media budgets, specialist third-party services and external software or data costs are separate unless specifically included.
Revenue Growth is not priced according to hours worked. The program is structured around agreed commercial priorities and the level of capability required to pursue them effectively.
The engagement model
Growth requires an ongoing operating relationship.
Markets change. Competitors respond. Campaigns mature. Channels become more or less efficient. Buyer behaviour changes. Your sales pipeline changes. The constraint moves.
A business might begin with insufficient demand. Three months later the primary problem may be conversion. Six months later the greatest opportunity may sit inside customer expansion or reactivation.
Revenue Growth is designed so Boderia can follow the commercial constraint rather than continuing to optimise yesterday's problem.
How long should we work together?
We would normally expect an initial engagement of at least:
12 months
Meaningful growth work frequently requires time to understand the market, establish infrastructure, build campaigns, create content, generate demand, progress opportunities, gather meaningful commercial data and improve based on what that data reveals.
For many organisations, the relationship will continue beyond the initial term where Boderia remains responsible for ongoing growth execution and optimisation.
What success looks like
Revenue Growth is not measured by activity alone.
The specific measures depend on the organisation and commercial objective, but success may involve improvements across the parts of the growth system that matter most.
Demand and pipeline
- Qualified demand
- Pipeline value
- Opportunity creation
- Database engagement
Conversion and efficiency
- Conversion rates
- Cost of acquisition
- Sales velocity
- Win rate
- Channel efficiency
Customer and revenue
- Customer retention
- Expansion revenue
- Revenue contribution
- Forecasting confidence
Not every business should optimise the same metrics.
Part of Boderia's role is determining which measures actually matter.
From growth to scale
Growth changes the commercial challenge.
As demand, customers, channels, data and teams increase, the commercial environment becomes harder to coordinate. The question moves from: How do we grow faster? to How do we make the entire commercial environment work together as we scale?
That is where Revenue Scale begins.
The thinking behind the program
Commercial Architecture provides the design discipline.
Revenue Growth operates within Boderia's broader approach to Commercial Architecture.
Marketing, sales, customer experience, technology, data and operations are not treated as unrelated functions. They are parts of the same commercial environment.
As those elements become increasingly connected, directed and governed, the organisation moves toward what Boderia defines as a Governed Revenue System.
Revenue Growth does not require a company to understand or adopt that entire model before getting started. It simply gives Boderia a more coherent way to help the organisation create sustainable commercial performance.
Frequently asked questions
Understanding Revenue Growth.
No.
Marketing is an important part of growth, but Revenue Growth can also address conversion, CRM, sales processes, lifecycle, customer expansion, automation, data and other commercial factors affecting revenue.
Usually not.
Boderia can work alongside internal marketers and provide specialist capability, infrastructure and direction that would otherwise require multiple hires or suppliers.
No.
Revenue Growth supports the commercial environment around sales.
This can include pipeline, CRM, sales enablement, nurture, lead management, conversion and follow-up, but Boderia is not automatically acting as the organisation's outsourced sales force.
Yes, where those channels form part of the agreed growth strategy.
Boderia does not sell channels in isolation within Revenue Growth.
We use the capabilities required to pursue the commercial objective.
Relevant platform capability will normally form part of the program where it improves the wider commercial environment.
The objective is to create better commercial infrastructure rather than force software into the organisation for its own sake.
We may recommend addressing Revenue Foundations first or incorporating specific foundational work into the early stages of Revenue Growth, where issues are limited and manageable.
That depends on the market, sales cycle, starting position, channels and commercial constraints.
Some opportunities, such as database reactivation or conversion improvements, can produce impact relatively quickly.
Other areas, such as organic search, category authority or complex B2B demand generation, require sustained investment.
Boderia does not guarantee arbitrary short-term revenue outcomes.
No, unless specifically stated.
Media spend is normally paid separately by the client, so there is clear visibility between Boderia's fee and the actual advertising investment.
Revenue Growth is structured around an initial twelve-month engagement.
This gives Boderia and the organisation enough time to establish infrastructure, execute consistently, gather reliable commercial data and optimise across multiple growth cycles.
The final engagement terms will be defined within the commercial agreement.
Revenue Growth
Your business may not need more marketing.
It may need a better way to turn commercial activity into revenue. If you already have a proven offer and the capacity to grow, Boderia can help connect demand, conversion, pipeline, customer development, technology and specialist execution into one coordinated growth program.