Which Boderia program is right for your business?

The right program depends on the primary commercial constraint facing the organisation.

Revenue Foundations is designed for organisations where the environment underneath growth needs strengthening.

Revenue Growth is designed for organisations with reasonable foundations that need to generate, convert and expand revenue more consistently.

Revenue Scale is designed for organisations where growth, complexity or ambition requires a more integrated commercial operating environment.

You do not need to diagnose this yourself. Boderia will assess the current environment, commercial priorities and level of responsibility required before recommending the appropriate starting point.

The programs are not sequential packages or different tiers of the same service.

An organisation with strong commercial foundations can enter Revenue Growth directly. An organisation with sufficient complexity can enter Revenue Scale without completing either Revenue Foundations or Revenue Growth first.

Likewise, company size or revenue alone does not determine the appropriate program.

We start with the commercial problem that needs solving.

Revenue Foundations focuses primarily on establishing the environment required for growth.

Boderia assesses the existing commercial environment, defines the required architecture and implements stronger foundations across areas such as positioning, customer data, CRM, websites, processes, technology, measurement and commercial infrastructure.

Revenue Growth assumes those foundations are reasonably sound and focuses primarily on improving revenue performance through areas such as demand generation, conversion, pipeline development, customer growth, reactivation and ongoing optimisation.

Revenue Growth may still include some foundational improvements, but they are not the primary purpose of the engagement.

Revenue Growth primarily asks:

How do we generate, convert, retain and expand more revenue?

Revenue Scale asks a broader question:

How do we make the commercial environment capable of sustaining greater growth?

Revenue Growth is predominantly performance-oriented. Boderia works alongside the organisation to improve demand, pipeline, conversion, customer development and commercial performance.

Revenue Scale is system-oriented. Boderia assumes greater responsibility across commercial infrastructure, specialist execution, leadership, coordination and governance.

In simple terms:

Revenue Growth — Boderia operates and improves.

Revenue Scale — Boderia operates, leads and governs.

No.

Revenue Scale is Boderia's flagship operating engagement because the nature of the responsibility changes, not simply the amount of work being delivered.

A Revenue Growth client may need significant specialist execution but already have an appropriate commercial operating environment.

A Revenue Scale client typically faces broader complexity across people, processes, technology, data, execution and leadership.

Revenue Scale therefore extends beyond improving commercial performance into designing, operating and governing the environment required to sustain it.

Revenue Foundations is a standalone transformation and implementation engagement.

Once the agreed environment has been established, the organisation may:

• operate it internally using the Boderia Commercial Platform with agreed ongoing support;
• continue working with Boderia through Revenue Growth;
• progress into Revenue Scale where the organisation's complexity and requirements justify it.

There is no requirement to progress into another Revenue Program.

The Commercial Platform is fundamental to the Boderia model, but its role differs according to the program.

Within Revenue Foundations, Boderia establishes and configures the Platform around the agreed commercial architecture. Ongoing Platform and support requirements are scoped separately from the initial implementation.

Within Revenue Growth, relevant Platform capability is deployed around the growth priorities and commercial requirements of the organisation.

Within Revenue Scale, the Commercial Platform becomes core infrastructure within the wider commercial operating environment.

Existing specialist technology can remain where it serves a clear purpose and supports the agreed architecture.

Not automatically.

Boderia does not replace technology simply for the sake of consolidation.

Existing systems can remain where they perform a clear function and fit the wider commercial architecture.

Where technology duplicates capability, fragments customer data or processes, creates unnecessary operational complexity, or forces the organisation to work around its limitations, Boderia may recommend consolidating those functions into the Commercial Platform.

The objective is a more connected commercial environment, not replacing every piece of software.

Usually not.

Boderia is designed to work alongside capable internal people.

Your team brings organisational knowledge, customer relationships and operational experience. Boderia provides the commercial infrastructure, specialist capability and direction required around them.

The level of integration increases across the programs, from implementation within Revenue Foundations, to managed execution within Revenue Growth, to a more integrated operating relationship within Revenue Scale.

Current starting investments are:

Revenue Foundations — from AU$25,000 + GST
A defined implementation engagement, with ongoing Commercial Platform and support requirements scoped separately.

Revenue Growth — from AU$7,500 + GST per month
An ongoing managed program with an initial 12-month engagement.

Revenue Scale — from AU$15,000 + GST per month
Boderia's flagship operating engagement, with an initial 12-month engagement.

Final investment depends on the commercial environment, complexity, required specialist capability, Platform requirements and the level of responsibility Boderia assumes.

The programs involve different types of responsibility.

Revenue Foundations is primarily a defined transformation and implementation engagement. Boderia assesses, architects and builds the commercial foundations required by the organisation.

Revenue Growth and Revenue Scale involve ongoing operation, execution and improvement.

Revenue Scale additionally involves broader commercial leadership, coordination and governance.

The commercial model therefore reflects the nature and duration of Boderia's responsibility rather than simply the number of services included.

The Revenue Foundations implementation starts from AU$25,000 + GST and includes the work required to assess, architect and implement the agreed commercial environment.

The ongoing Boderia Commercial Platform and support requirements are scoped separately according to the infrastructure, functionality and level of support the organisation requires.

This separates the initial transformation from the ongoing infrastructure and support relationship.

Not automatically.

Advertising media spend, specialist third-party services, external software licences, data and other third-party costs are separate unless specifically included within the agreed scope.

Boderia will identify these requirements as part of the engagement so the organisation understands the wider commercial investment required.

That's common. Commercial problems rarely fit neatly into one category.

A business may need stronger foundations while also needing more pipeline.

A growing organisation may need immediate performance improvement while also dealing with increasing commercial complexity.

The programs identify the primary commercial constraint and the level of responsibility Boderia needs to assume.

Boderia can address related issues within the engagement where appropriate, rather than requiring the organisation to purchase multiple programs simultaneously.

You don't need to decide before speaking with Boderia.

The purpose of the Revenue Programs is to provide different starting points for different commercial situations, not to require the client to diagnose their own organisation. 

We will look at where the business is today, where it wants to go, what is constraining progress, and what level of involvement is required.

From there, we can recommend the appropriate starting point.