Turn commercial information into better decisions.

Intelligence & AI

A/B testing: Definition and Commercial Context

An experiment comparing variants through random assignment and outcome measurement.

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Intelligence & AI

Agentic workflow: Definition and Commercial Context

A workflow in which an AI system selects or executes steps toward an objective.

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Intelligence & AI

AI agent: Definition and Commercial Context

A software system that uses models and tools to pursue tasks within defined constraints.

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Intelligence & AI

AI governance: Definition and Commercial Context

The policies, roles and controls used to oversee AI development and use.

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Intelligence & AI

AI hallucination: Definition and Commercial Context

An AI-generated statement that is unsupported or incorrect despite appearing plausible.

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Intelligence & AI

AI risk assessment: Definition and Commercial Context

The identification and evaluation of potential harms from an AI use case.

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Intelligence & AI

Artificial intelligence: Definition and Commercial Context

Computational techniques that perform tasks associated with learning, reasoning or perception.

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Intelligence & AI

Business intelligence: Definition and Commercial Context

The processes and tools used to turn organisational data into decision-supporting information.

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Intelligence & AI

Causal inference: Definition and Commercial Context

Methods used to estimate whether one factor causes a change in another.

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Intelligence & AI

Commercial intelligence: Definition and Commercial Context

Insights about customers, markets and commercial performance used to guide decisions.

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