Demand & Marketing
Account-based experience: Definition and Commercial Context
The orchestration of relevant interactions across an account's buying journey.
Read definitionDemand & Marketing
Create the right commercial opportunity.
Terminology for demand creation, marketing, content, search, campaigns and reaching the right buyers.
Search by term, concept or commercial subject.
Commercial terminology
Demand & MarketingRevenue systemsCommercial Architecture
Definitions
Explore the terminology
10 terms loaded
Demand & Marketing
Account-based marketing: Definition and Commercial Context
A coordinated approach to engaging selected high-value accounts and buying groups.
Read definitionDemand & Marketing
Brand architecture: Definition and Commercial Context
The relationships among corporate, product and service brands in a portfolio.
Read definitionDemand & Marketing
Brand awareness: Definition and Commercial Context
The extent to which a target audience recognises or recalls a brand.
Read definitionDemand & Marketing
Brand equity: Definition and Commercial Context
The commercial value arising from perceptions and associations attached to a brand.
Read definitionDemand & Marketing
Brand identity: Definition and Commercial Context
The visual, verbal and behavioural elements used to identify a brand.
Read definitionDemand & Marketing
Brand positioning: Definition and Commercial Context
The distinctive associations a brand aims to establish for a target audience.
Read definitionDemand & Marketing
Brand strategy: Definition and Commercial Context
The choices defining a brand's position, meaning, audience and expression.
Read definitionDemand & Marketing
Buyer journey: Definition and Commercial Context
The activities and decisions a buyer undertakes when recognising and solving a need.
Read definitionDemand & Marketing
Campaign measurement: Definition and Commercial Context
The evaluation of campaign activity against agreed outcomes and measurement rules.
Read definition
Loading…