What is Business-to-business-to-consumer?

A model in which a business reaches consumers through another business.

This term is included in the Boderia commercial terminology library under Industry & Commercial Models. Its interpretation and practical application depend on the organisation's operating environment and the decisions being made. This entry is an initial definition for editorial review, not a fully developed educational article.

Where relevant, consider how business-to-business-to-consumer interacts with strategy, people, processes, technology, data and governance across the commercial lifecycle. A specific capability or control should not be mistaken for a complete Governed Revenue System.