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What is Generative AI?

AI systems capable of producing new text, images, code or other content.

Commercial terminology
Intelligence & AIGenerative AIRevenue systems

Understanding Generative AI: Definition and Commercial Context

AI systems capable of producing new text, images, code or other content.

This term is included in the Boderia commercial terminology library under Intelligence & AI. Its interpretation and practical application depend on the organisation's operating environment and the decisions being made. This entry is an initial definition for editorial review, not a fully developed educational article.

Where relevant, consider how generative ai interacts with strategy, people, processes, technology, data and governance across the commercial lifecycle. A specific capability or control should not be mistaken for a complete Governed Revenue System.

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