What is Content strategy?

The plan governing what content is created, for whom, why and how success is measured.

This term is included in the Boderia commercial terminology library under Demand & Marketing. Its interpretation and practical application depend on the organisation's operating environment and the decisions being made. This entry is an initial definition for editorial review, not a fully developed educational article.

Where relevant, consider how content strategy interacts with strategy, people, processes, technology, data and governance across the commercial lifecycle. A specific capability or control should not be mistaken for a complete Governed Revenue System.