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What is Competitive strategy?

The choices through which a business establishes an advantage relative to alternatives.

Commercial terminology
Strategy & DirectionCompetitive strategyRevenue systems

Understanding Competitive strategy: Definition and Commercial Context

The choices through which a business establishes an advantage relative to alternatives.

This term is included in the Boderia commercial terminology library under Strategy & Direction. Its interpretation and practical application depend on the organisation's operating environment and the decisions being made. This entry is an initial definition for editorial review, not a fully developed educational article.

Where relevant, consider how competitive strategy interacts with strategy, people, processes, technology, data and governance across the commercial lifecycle. A specific capability or control should not be mistaken for a complete Governed Revenue System.

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