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What is Business strategy?

The coordinated choices an organisation makes about where to compete and how to create sustainable value.

Commercial terminology
Strategy & DirectionBusiness strategyRevenue systems

Understanding Business strategy: Definition and Commercial Context

The coordinated choices an organisation makes about where to compete and how to create sustainable value.

This term is included in the Boderia commercial terminology library under Strategy & Direction. Its interpretation and practical application depend on the organisation's operating environment and the decisions being made. This entry is an initial definition for editorial review, not a fully developed educational article.

Where relevant, consider how business strategy interacts with strategy, people, processes, technology, data and governance across the commercial lifecycle. A specific capability or control should not be mistaken for a complete Governed Revenue System.

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